What is Search Engine Positioning?
Search engine positioning is the time taking process of improving specific or money web pages with helpful content so they appear higher in search engine results for targeted keywords.
In simpler terms:
Search engine positioning is a popular branch of search engine optimization (SEO) that focuses on improving the ranking of each pages, rather than optimizing the whole website or researching new keywords.
Why is Search Engine Positioning Important?
A recent case study from Backlinko shows that the top 3 positions in Google SERPs receive the maximum number of organic search clicks. Even moving up just one position in the search engine ranking can boost your click-through rate (CTR) by up to 30%.
However, improving your search engine position isn’t just about climbing higher in the rankings anymore. Today’s Google search engine results pages (SERPs) include a variety of rich features such as:
- Featured Snippets
- Google Knowledge Panels
- People Also Ask boxes
- Top Stories
- Video Results
For instance, on many of the SERPs, you’ll see a large number of Featured Snippet, followed by video content based and other visual results.
This means that search engine positioning is also about increasing your reach across multiple SERP features not just the 10 blue links.
Now you want to maximize your SERP real estate by:
- Ranking as high as possible
- Appearing in more than one position on the same page
- Using rich snippets to help your listings stand out
Re-Optimize Your Available Content:
Start by improving pages that already rank on 1 and 2 number position on Google.
Why?
Because Google already sees them as relevant to the keyword. A few tweaks can give them a ranking boost.
Here’s how to do it:
- Open your Google Search Console
- Directly go into the Performance section
- Sort out queries by their position
- Look for keywords that rank between positions 7–10
Then:
- Identify which pages are ranking for those keywords
- If the page isn’t well-optimized and see the keywords gap, update the content by using missing keywords
- Refresh outdated information
- Improve user experience (UX) by using:
- Faster loading speeds by using page speed insights and GTMatrixClear headings tags such as H1 tag use one time in each page or in a product.
- Easy-to-read fonts
Repeat this process for each page you want to improve.
Use Internal Linking:
Once your content optimization completed, strengthen it by adding relevent internal links from high-authority pages on your website.
Here’s how:
- Identify your most authoritative pages using tools like Semrush and Ahref.
- Link from those pages to the ones you want to boost.
- Use keyword-rich clickable anchor text e.g., on-page SEO, search engine positioning SEO, improve search engine position.
Internal linking helps Google to understand the context of your content and improves your chances of a higher search engine position.
Optimize for Organic Click-Through Rate (CTR):
Google uses CTR as a key ranking signal, based on how many users click your money page when it appears in top search results. For instance, if your page ranks in 8 number position but has a CTR of 3%, increasing it to 5–7% could signal to Google that your page is highly relevant.
To improve your CTR:
- Write compelling and clear eye catchy title tags
- Use audience engaging meta descriptions
- Add structured data(schema markup) for rich results
- Use numbers or brackets in headlines e.g., Top 5 Ways to Improve Search Engine Position
Higher CTR can help to increase your search engine position number 1 ranking.
Improve Your Core Web Vitals Score:
Core Web Vitals measure real-world user experience(UX) on your website, including:
- Page speed such as Largest Contentful Paint(LCP)
- Interactivity such as First Input Delay
- Visual stability like Cumulative Layout Shift
Although not yet a primary ranking factor, weak Core Web Vitals can hurt your SEO positioning indirectly by increasing bounce rates on your webpages and decreasing dwell time.
Improve your Core Web Vitals by:
- Reducing page load times.
- Optimizing images and code e.g like compress the size of both
- Enhancing mobile usability and you can check with Google recommended tool Page speed insights.
Better user experience(UX) means organic and in organic visitors stay longer and are more likely to share or link to your content.
Get Multiple Results for the Same Keyword:
Do you want to dominate your search engine position for a high-value keyword?
Here’s how:
A. Rank Two Pages for the Same Keyword
- Create two different pages covering related angles of a topic
- Link them together with internal link
- Use different LSI keyword variations like:
- Search engine positioning SEO
- SEO positioning strategies
- Search engine placement techniques
Most of the time, Google will rank your both of the pages side-by-side.
B. Rank Your Content on Multiple Platforms
Besides your website, create videos for youtube, Tiktok, Facebool and for Instagram, guest posts, or social media content around the same keyword.
For example, you could:
- Rank your blog post content for SEO positioning
- Rank a YouTube video for the same keyword
- Get featured in Top Stories or forums related to your niche
This helps you track search engine positions across different content types and platforms.
Use different Tools to monitor content Progress:
Here we are listing a few helpful tools for tracking and checking your search engine position:
- Google Search Console: Free and essential for performance
- Google Search Engine Position Checker: For quick checks
- SEMrush, Ahrefs, or Moz: For detailed tracking, reports, website SEO Audit, Keyword and backlinks gap.
- Search Engine Position Checker Tool: Many free versions online tools are available on search engines
- Search Engine Position Report: Analyze trends and performance over time
By using a regular search engine keyword position tool, you can monitor your keywords improvements and refine your SEO efforts.
Dominate Your Search Engine Positioning:
Search engine positioning is about more than just ranking higher, it’s about owning more space for your business website in the search engine results page(SERPs), increasing organic clicks, and delivering great user experiences(UX).
Here’s a short recap:
- Re-optimize existing content
- Build keyword-rich internal links
- Improve your CTR with better meta title and meta descriptions
- Fix and enhance Core Web Vitals and UX
- Get multiple listings for the same keyword
- Track your keyword progress with position tracking tools
By applying these SEO strategies, you can increase your visibility, improve search engine placement, and drive more organic traffic to your website.
